Russ Cundiff is co-founder – along with Milo Ventimiglia and Dino DeMilio – of the Divide Social Club, a West Los Angeles based clothing company actively involved in clothing design as well as the creation of original digital content for the Internet and the wireless space. 

In his new role as chief operating officer at the Divide Social Club, Cundiff will work hand-in-hand with president Dino DeMilio and both with partner on web related ideas as well as operations and marketing.

In his spare time Cundiff enjoys complaining and dancing.